Customer acquisition cost is the highest operational cost when you are operating a consumer or small business facing lending portfolio. How do you optimize the most important line item on your P&L? How do you drive your acquisition cost and increase retention? What’s my underwriting and conversion strategy?
Our marketing strategy is unique in the industry that prospect selection is conducted by machine learning and artificial intelligence algorithms developed since inception and based on decades of performance marketing experiences.
Our Data Scientists, Statistical Modelers all have decades of lending experience lead by senior statisticians that have developed some of the most robust algorithms running online lending companies today.
What is unique about our prospect selection process is that every decision we make for our investors and clients is based on analytics. Our models and selection algorithms are retrained every 60 days to encapsulate the latest learnings from prior marketing campaigns. We believe in having our models constant learn from its environment to better understand the changing prospect universe.
Finding the right customer
Selecting your data sources is probably the most important aspect of your prospect selection. The go-to sources for most of our clients are the three major credit bureaus such as TransUnion, Equifax and Experience. These credit bureaus have a vast amount of consumer financial data that allows our investors and clients to select amongst millions of prospect with respect to their product and offerings.
We work with clients to understand their product and risk tolerance. We then help our clients or investors to select the appropriate data source and credit bureaus to work with. We then implement the prospecting program with the credit bureaus and run complex business rules and algorithms to select the targets audiences. This process takes 30-60 days. We can help you along this entire process. Give us a call or email us.
We work with the top national print and mail delivery organization that have serviced the largest banks, credit card issuers and lenders. We will help with your logistics and mail handling as part of our end to end turnkey service. In-home dates are very important for certain credit and lending products. Call us and we can help.